Anyone can create a hashtag on Twitter or create an event on Facebook, but how many of those are driven with purpose and eventually grow into something that could fundamentally change South Africa’s presence in the global arena of social media? Jodene, the co-founder of Lifeology, blogger and social influencer, has been witness to the possibility as well as the misunderstanding of social media in South Africa.  In addition she is a success story that demonstrates the endless possibilities for an individual or brand if they embrace the networking opportunities that platforms such as SMS, MMS, Twitter, Facebook and Foursquare offer. Watching her network grow and turning friendships into possibilities and Tweets into ventures,