Every big city has traffic jams and Joburg, unfortunately, is no exception. Being subjected to clutch-clenching muscle spasms, noxious fumes and endless intelligence-insulting radio advertisements is a painful experience that we can all relate to. Perhaps you have been in this predicament and noticed a little yellow plane flying above you, towing a banner… Welcome to the the realm of Sky Messaging.
Facebook, Twitter and the like have taken communication from smoke signals and telegrams to the next technological level. Sky Messaging has trumped them all, communicating in a unique space where the sky is, quite literally, the limit. By presenting banners, messages and advertisments in the sky, Sky Messaging operates in a space that immediately attracts attention and demands a kind of visual respect.
The company operates in Cape Town, Pretoria and out of Joburg’s very own Rand Airport. Having taking off, the aeroplane tows the banners along and above all the major traffic routes and busy intersections, giving you- the unfortunate soul in the isolated hatchback somewhere near the Gillooly's Interchange- something to read in the rush hour.
In a city that is bombarded with adverts from all angles, at least here is an option that throws something a little more adventurous and meaningful into the mix.
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