We all know the lobster-handed person. This is the individual whose ability with a hand-intensive task can be compared to a left-footed juggling exercise, post-amputation. Luckily, for the lobster-handed wine lover, Graça Wines has saved the day by making their bottles much, much easier to open. After almost 30 years, Graça has replaced the corks in its bottles with screwcaps.
True to its hallmark originality, the popular wine brand has found a fun way of introducing wine lovers to the convenient change: an online cartoon campaign that covers the adventures of The Man With the Lobster Hands. With his seafood appendages, this creature struggles to perform everyday tasks, but can get the screwcap off a bottle of Graça before you can say ‘lobster friendly.’
Wine to lobsters may seem like a bit of an imaginative stretch. It isn’t. Not only do lobsters and Graça make excellent companions on your dinner table; a reference can also me made to the fact that the length of the bottle is the same as a size of a legally caught crayfish.
To see what the lobster-handed man has been up to, visit him at www.facebook.com/graca.wine, but not before going out and buying your own bottle of lobster-friendly refreshment.