South Africa is on the verge of a culinary revolution. Though we all enjoy a good meal in a good restaurant, we often don’t indulge as the costs can be higher than we can pay. But, just because food is classified gourmet, doesn’t mean that it should be unaffordable to Joe and Jane Average.
With the launch of the hottest new trend in enjoyable dining, Marc Sydenham, a UK-born entrepreneur is taking the taste buds of our country to new heights at lower prices. FlavourCard, a member’s dining club built around the concept that eating out should not be our most expensive form of entertainment.
The inspiration for FlavourCard comes from the recognition that a majority of South Africans enjoy a culture of good food, good company and great wine, but don’t want to break the bank to get them. Originally a banker, Marc put his financial expertise to work with the launch of FlavourCard, an initiative that gives South Africans the license to eat and enjoy without sacrificing their budgets.
FlavourCard offers members an annual subscription service with a difference. Having a FlavourCard and producing it in any of the restaurants listed on www.FlavourCard.co.za will give members an instant 50% discount on their food bills, or a two meals for the price of one deal. Members join on a yearly basis and can use their cards as many times as they choose within that year.
With plans to launch in Cape Town and Durban in early 2012, FlavourCard is bringing a new dimension to South African dining, and adding value both for individuals who enjoy fine dining and for restaurateurs who wish to get more people into their establishments.